Tag Archives: Viva Glam

MAC VIVA GLAM 2015 Spokesperson: Miley Cyrus

(Photo Credit: MAC)
(Photo Credit: MAC Cosmetics)

Wham! Bam! VIVA GLAM!  Superstar Miley Cyrus is ready to make some noise as the iconic campaign’s 2015 spokesperson.

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VIVA GLAM started when MAC Founders Frank Angelo and Frank Toskan in 1994 and the MAC artists banded together to create the MAC AIDS Fund.  The red VIVA GLAM lipstick was created and was the first lipstick created to 100% raise money for HIV/AIDS.  From the first spokesperson RuPaul to KD Lang, Mary J Blige, Lil’ Kim, Mary J Blige, Sir Elton John, Shirley Manson,  Christina Aguilera, Pamela Anderson, Eve,  Fergie, Lady Gaga, Cyndi Lauper, Nicki Minaj, Ricky Martin and now Miley Cyrus each celebrity has created a signature color to represent MAC.

VIVA GLAM Miley Cyrus Lipstick and Lipglass(Photo Credit: MAC)
VIVA GLAM Miley Cyrus Lipstick and Lipglass (Photo Credit: MAC Cosmetics)

VIVA GLAM Miley Cyrus Lipstick ($16.00 USD) is a hot pink hue in MAC’s iconic lipstick formula.  The limited edition lipstick features Miley’s signature.

VIVA GLAM Miley Cyrus Tinted Lipglass ($15.00 USD) is a hot pink hue with sparkling pearl shimmer in MAC’s much-loved lipglass formula.

Every cent of the selling price goes toward helping women, men and children living with and affected by HIV/AIDS.

VIVA Glam Miley Cyrus lipstick and lipglass are available at MAC Cosmetic counters and online.

MAC Cosmetics VIVA Glam Raises $250 Million For AIDS FUND

MAC Cosmetics announced that their VIVA Glam makeup has raised $250 million for people affected by HIV and AIDS.  The VIVA Glam Campaign began in 1994 to raise funds for the MAC AIDS Fund.

MAC Viva Glam Lipglass

(Photo Credit: MAC Cosmetics)

Every penny of the $14.50 lipstick sales, of the VIVA Glam Lipsticks and Lipglasses go to the MAC AIDS Fund. Eighteen years ago, the bullet in passionate red was the first lipstick created directly to create awareness and go to men, women and children affected by the disease. VIVA Glam spokespeople are provocative and influential in their communities. These celebrities help create an amazing ad campaign that gets the buzz out.

Niki and Ricky

(Photo Credit: MAC Cosmetics)

The MAC VIVA campaign changes their celebrity spokesperson every 18-24 months. The first face of the campaign was RuPaul, followed by Mary J. Blige, Lil’ Kim, Christina Aguilera, Missy Elliott, Eve, Cyndi Lauper, Lady Gaga and many more celebrities lending their face to MAC.

The current campaign features both Nicki Minaj‘s “scene- stealing” pink and Ricky Martin‘s colourless lip conditioner.  Which can be purchased at any MAC Cosmetics store, MAC makeup counter, or online.