Tag Archives: Spring makeup line

MAC Cosmetics VIVA Glam Raises $250 Million For AIDS FUND

MAC Cosmetics announced that their VIVA Glam makeup has raised $250 million for people affected by HIV and AIDS.  The VIVA Glam Campaign began in 1994 to raise funds for the MAC AIDS Fund.

MAC Viva Glam Lipglass

(Photo Credit: MAC Cosmetics)

Every penny of the $14.50 lipstick sales, of the VIVA Glam Lipsticks and Lipglasses go to the MAC AIDS Fund. Eighteen years ago, the bullet in passionate red was the first lipstick created directly to create awareness and go to men, women and children affected by the disease. VIVA Glam spokespeople are provocative and influential in their communities. These celebrities help create an amazing ad campaign that gets the buzz out.

Niki and Ricky

(Photo Credit: MAC Cosmetics)

The MAC VIVA campaign changes their celebrity spokesperson every 18-24 months. The first face of the campaign was RuPaul, followed by Mary J. Blige, Lil’ Kim, Christina Aguilera, Missy Elliott, Eve, Cyndi Lauper, Lady Gaga and many more celebrities lending their face to MAC.

The current campaign features both Nicki Minaj‘s “scene- stealing” pink and Ricky Martin‘s colourless lip conditioner.  Which can be purchased at any MAC Cosmetics store, MAC makeup counter, or online.

MAC Cosmetics Spring 2012 Collection

I had the pleasure of being invited to a MAC cosmetics sneak preview last night of the new collection. The line to get in the store was wrapped around the mall, all with eager MAC lovers waiting to get the first look at the new spring line. Once in the store amidst the cocktails and hors d’oeuvres were flowing and there were stations set up to look, try and see what will be available in a few weeks for everyone.

Photo Courtesy of MAC Cosmetics

The new line is called “Shop, Shop, Shop and Cook, Cook, Cook” Spring 2012 Collection.  The color palette is bright, vibrant, fun and will catch your eye when it lines the store shelves.

The Shop, Shop, Shop collection is a Shop ’til you drop with a tongue-in-cheek collection that elevates the everyday into the extraordinary.

The Eyeshadow Quad Palettes are as follows:

  • Call Me Bubbles – cool-n-spicy coral eyeshadows
  • Shop & Drop – violet inspired quartet or eyeshadows
  • Colour Added – a mixture of teal, white, charcoal and yellow.

SHOP MAC Cremeblend Blush is creamy and easy to blend:

  • Optomistic Orange – a bright orange
  • Florida – a bright coral/pink
  • Restore Dazzle – rich plum
Photo Courtesy of MAC Cosmetics

Spring Lips dish it up with these shades of color:

  • Innocence, Beware – light yellow pink
  • Watch Me Shimmer – bright pink-orange
  • Naughty, Saute – bright pepto pink
  • Quick Sizzle – bright pink
  • Dish It Up To Shop – berry pink
  • Runway Red – rich red blue

MAC Kissable Lipcolour has a creamy look and feel in five colors:

  • Enchantee – light blue pink
  • Woo Me – light pinky nude
  • So Vain – muted dirty coral
  • Scan-delicious – blue fuchsia
  • Flaunting It – grey mauve
Photo Courtesy of MAC Cosmetics

COOK MAC Collection brings the gourmet glamor.  The recipe for kitchen kouture in savory shades for eyes, lips and dishy nail lacquers.

Fluidline Gel is a simple way to make a gourmet ling with a silkier finish than a regular eyeliner:

  • Midnight Snack – soft black
  • Added Goodness – blackened mauve
  • Wholesome – blackened brown

Tendertone Lip Balm is the next generation of lip conditioner that combines the look of a gloss and lip balm:

  • Tread Gently – soft lime green with yellow pearl
  • Purring – sheer tangerine with pearl
  • Hush, Hush – sheer gold with yellow gold pearl
  • Hot ‘n’ Saucy – soft cherry red

Not Yet Dishy Enough? Nail Lacquer will finish the look of in one of these three colors:

  • Al Fredo – bright acid green
  • Kid Orange – coral
  • Salad Dressing – midtone dirty aqua

As with all special edition MAC Collections these are limited and once they are gone they are gone.  So, if you find one you love don’t hesitate with purchasing, or you may miss out!

MAC Cosmetics Has a Super Hero This February

MAC Cosmetics is releasing it’s Spring Colour 2011 line, and it has gone with a female Super Hero icon “Wonder Woman”.  I had the pleasure of going to a release party to see the new line up close.  The MAC store was transformed into a super hero haven complete with billboards of her in action, the cocktails and desserts were shades of red, blue and gold.  And then there was the actual product line that took the bright blue, metallic reds and the gold to another level when it came to the product packaging.

The MAC makeup artists were doing makeovers and showing all of the new colors and products in action.   The product line consists of MAC’s famous Lipglass in four colors; “Athena’s Kisses”, “Wonder Woman”, “Emancipation”, and “Secret Identity.  There are Powder Blush Compacts, “Superhero” Mascara in jewel tone colors and eyeshadow compacts in several different color choices.  I of course went crazy for the Wonder Woman Pigment in “Bright Fuschia” and “Marine Ultra” which are truly eye popping.  There are also metallic red and blue makeup bags with a wonder woman medallion.

Whether you are a subtle makeup wearer or like to take it to the edge, their is a color in the line for you.

Anyone that is a Wonder Woman fan needs to check out the line for all of the graphics and packaging, and if you are a makeup junkie or love MAC Cosmetics then you will appreciate the color palette.  Just remember this line will sell out so do not hesitate to buy your products and release your inner Wonder Woman powers.  The Wonder Woman collection will be out in MAC stores starting February 10th.