Kiehl’s will be the first beauty company in over 30 years to appear in the Tournament of Roses Parade on New Year’s Day.
The theme of Kiehl’s float is “Inspiring a Beautiful World” and will showcase their original apothecary in New York’s East Village and represent their three philanthropic endeavors: HIV/AIDS Awareness, The Environment and Children’s Causes.
Kiehl’s fits right in with the Rose Parade as Kiehl’s uses natural ingredients powered by by science in their skincare products, and quite a few of those ingredients will be represented in their float; sunflowers, roses, pear blossoms, pears and peonies.
Another first will be that Kiehl’s is the first company to have motorcycles ride along side of the float and with that two very special guests. In the vintage sidecar motorcycle, Timothy Brown, the Berlin Patient and an advocate for the rights of those living with HIV and AIDS around the world. The second guest is seventeen year old Evan Dumas, of Culver City Unified School District who represents Kiehl’s commitment to improving the environment through Recycle Across America.
Riding on the float will be Kiehl’s President, Chris Salgardo, Kiehl’s Senior Vice President of Global Communications, Rob Imig, and eight of Kiehl’s West Coast Kiehl’s Customer Representatives.
Be on the watch for the float and follow the team along on social media at #KiehlsxRoseParade!