The Makeup Show NYC is more than a trade event. It brings the makeup artist community together with product displays and demonstrations, along with seminars taught by the best artists in the fields of print, film, television and beauty. The best part is that as a makeup artist I see the latest products and trends to bring back to my clients.

Airbrushing has been used in print, film and television for several years and with the advent of HD technology, airbrushing exploded. Many brides ask me if airbrushing is the best option for their big day or just a fad. After the last few days, I found that airbrushing is gaining enormous popularity in mainstream makeup. Every other booth and major makeup company at the show had their own airbrush line.

Airbrushing applies a light spritz of foundation and actually creates a more natural look. While it may seem like it adds a ton of makeup to the face, it in fact does the opposite –  which is why it began with print and specifically HD Television. A professional applies it lightly and then builds upon those layers to get the desired effect. This technique is also a great way to hide blemishes.

If your photographer and videographer are going to be filming in HD, you may want to think about airbrush makeup or at least ask your makeup artist if they are using a product that will work with HD technology.